TV Scheduling
There are various different types of strategies used whilst scheduling TV shows:
Block Programming - Block programming is used when the television network schedules similar programs back-to-back, this technique is used to retain the highest possible amount of viewers.
Counter-Programming - Counter programming is used when a time period is filled with a program that appeal is different from the opponent program because it could be a different genre or something appeals to a different audience.
Bridging - Bridging is used to prevent a channels viewers leaving their station.This is accomplished by having a program already up and running with an eventful part being shown, also by showing well watched shows late so the viewers stick around and watch other shows before hand on their channel.
Cross Programming - Cross programming involves the combining of two programs. This is used by continuing two episodes, for example leaving on a cliff hanger that will finish the next episode!
Day Parting - Is the separation of the TV Scheduling day.
- Sign-On
- Early Morning News
- Early Morning
- Late Morning
- Day Time Television
- Early Fringe
- Lunchtime News
- Early Afternoon
- Late Afternoon
- Early Evening
- Evening News
- Prime-Time
- Late-Night News
- Grave-Yard Slot
- Sign-Off
Theme - Having certain themed scheduling - for example having a day dedicated to Eastenders because it has been running for 50 years that day.
Hammocking - Broadcasters use this technique to boost views of unpopular shows by sandwiching the show in between two popular shows, in the hope that viewers will stay on their channel and watch this show.
Hot-Switching - This is where the programmers eliminate any sort of break for adverts to immediately attract the viewer to stick on what is about to air.
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