How are social groups represented in music videos?

How are social groups represented in music videos?

I studied the music video ‘How We Do’ by the artist Rita Ora, I chose this particular music video because I feel that it shows a certain social group and how they are represented. The social group that is represented in the video is teenagers partying and being presented as immature by wearing stupid costumes or short skirts and crop tops.

The music video begins with a medium close-up of a girl ‘partying’ in a skimpy outfit. You can gather from the first few seconds of the video that the target audience is for teenagers 13-19 years old.  Some people may agree that the social group in the video are represented as stereotypical because of the people in the video and the way in which they are dressed. It can also give across a bad message to the younger audience (16 and younger) because they may think this is what teenagers of today are like and that it may be okay to act the way the actors do in the video.

Stereotypical teenagers are now represented in the public eye as immature reprobates who drink and smoke underage and also dress inappropriately (mainly female). This is being shown in the music video with teenagers drinking, dressed in revealing outfits and dancing. Music videos like this particular one can often be very influencing on young children and teenagers of today because they are the main audience of pop music videos. Also due to the swearing this is another stereotypical way in which the teenage groups have been represented.

In conclusion, the way the teenagers/young adults have been represented in the video is how they are often represented in the media (newspapers and news channels). Some people may agree that how they are represented in the video is how this type of social group act in reality because a lot of music videos are very stereotypical of particular social groups and can exaggerate how certain groups behave.